About
Aimee Hodges
"Safety must be architected before it is designed."
Companies
I'm a Principal Product Designer based in the UK, specialising in regulated health tech. For 10+ years I've designed products where getting it wrong has real consequences, from CQC compliant care platforms and AI powered symptom checkers to medical wearables and surgical training tools.
I work best at the intersection of complex systems and human needs, running discovery that shifts organisational thinking, designing for carers and clinicians under real pressure, and advocating for the user in rooms where it's easier to prioritise speed over safety.
I'm comfortable with AI across my workflow, synthesis, rapid prototyping, ideation, documentation, and I think critically about when it genuinely helps and when it gets in the way of good design thinking.
Expertise
- 01
Discovery & Research
End to end discovery planning, user & stakeholder interviews, synthesis (Dovetail), evidence based prioritisation, regulated environments (CQC, HIPAA, medical device).
- 02
Product & UX Strategy
Framing complex problems, shaping product direction with PMs, translating research into roadmap decisions, balancing clinical safety with delivery constraints.
- 03
Visual Design Craft & Systems
High fidelity UI across iOS, Android, web and SaaS. Strong visual craft, motion and interaction design, scalable design systems, WCAG 2.1 accessibility, developer handoff in Figma/Zeplin.
- 04
AI Augmented Practice
AI accelerated discovery and synthesis, functional prototyping with Lovable and UX Pilot, Dovetail AI synthesis, thoughtful about when AI adds value and when it doesn't.
- 05
Collaboration & Leadership
Partnering with PMs and Engineering, stakeholder alignment, workshop facilitation, mentoring designers, raising design quality and culture in fast moving teams.
How I Work
I tend to work best when I'm closest to the problem before anyone's decided what to build.
I lead from research but I'm not precious about method, I'll run structured interviews, map systems on a whiteboard, or sit in a stakeholder session and read the room, whatever gets to the real question fastest. I bring evidence rather than opinion when I push back. I'm comfortable being the person who slows a room down to ask whether we're solving the right thing , and then moves fast once we are. I don't need to own the idea to champion it, and I'd rather the right decision land than the one I suggested first.
- I map before I design. I won't open Figma until I understand the system.
- I reframe problems. My best work has come from questioning the brief and ensuring it's water tight.
- I hold the clinical and user perspective in rooms where delivery pressure is loudest.
- I work well with engineers early. Backend logic helps shape UX decisions, I'd rather know the constraints upfront.
- I mentor without being asked. If someone on the team is stuck, I'll support them.
- I move fast once direction is clear. The slowness is deliberate and front loaded.
